Wolves get a bad rap. Though they are a critical linchpin that help maintain healthy ecosystems, in popular culture, they're often portrayed as scheming predators and menaces which, in turn, makes their protection as an endangered species a harder sell. Some lawmakers now are trying to take away Federal protections from wolves, playing upon those paranoid ideations. We are trying to stop that from happening.

Creative Action Network and Earthjustice are inviting artists and designers to build a collection of designs with the goal of celebrating the wolf by portraying its wildness, mystery, and general bad-assness but in a playful way, relying on irony and kitsch (for lack of a better word) to improve their public image. We wish to combat fear and misunderstanding of wolves by celebrating the species and building a greater appreciation for the iconic creatures.

Proceeds from this campaign support Earthjustice, using the power of law to defend our right to a healthy environment. 

Your Design Should:

  • Depict a wolf/wolves and play on one of the following themes: The wolf = the epitome of the wild and everything that wilderness stands for. The strength of the pack/join the pack/a chorus of howls/Stand with wolves. Wolves as sexy beasts. The subject of the fairy tale flipped on its head. i.e. The Big, Bad Wolf as the misunderstood anti-hero.
  • Be some level of kitschy (considered to be in poor taste because of excessive garishness or sentimentality, but sometimes appreciated in an ironic or knowing way.)
  • Be a vertically oriented, 12" by 16" RGB image at 300dpi (3600 by 4800 pixels) that is a JPG or PNG
  • Use up to 3 colors
  • Be free-standing (ie. design should have a simple background and shouldn’t touch the edge of the frame)
  • Optional: Include an apparel file that is layered or includes a transparent background (AI, PSD, PNG, TIFF) (Be sure to outline any fonts used)

Your Design Shouldn’t:

  • Include urls or logos (small artist signatures are fine)
  • Use copyrighted images or images that don't belong to you. All images you use should be your own, or available under a creative commons or other similar license.
  • Depict wolves as monstrous or fearsome
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